Talking to real estate agents, it’s always interesting to hear their website goals. Often they are interested in getting more listings or getting buyer leads.
Here are two benefits of having your own website that you may not have considered:
You Can Clinch More Seller Referrals
The 2103 National Association of REALTORS® Profile Of Home Buyers and Sellers recently reported that a large percent of home sellers (39%) chose their listing agent based on a referral from friends and family.
You can improve your chances of closing this kind of referral by having your own website. As an agent, you should be ready for prospective sellers to “google you” before making contact. Your website can easily showcase your experience, show off your sold listings, and provide useful seller information.
You Can Keep Your Buyers Off Of Trulia and Zillow
Have you ever noticed how many real estate agents are listed on the big real estate portals? If you’re a real estate agent, think about that for a minute.
Also, listings may be missing or not for sale – between 15% and 30% in some markets according to a recent study by ZipRealty.
As an MLS board member, it’s easy for you – the agent – to have all of the local MLS listings on your own website in a searchable format. Send your active buyers to your own website to find property. They will appreciate the data accuracy and they won’t be bombarded with profiles of other agents. Also, they will be able to save the listings they like and share them with friends and spouses.