A simple (free!) and effective way to get more bang for your advertising buck is to place a call to action in your offline advertising materials.
Offline advertising can include newspaper ads, door hangers, property flyers, car magnets, calendars and the like.
Here are two calls to action that target buyers:
Visit SallieSellsCambridge.com to
See All Cambridge Homes For Sale!
See The Newest Property Listings First!
(Obviously, you should replace salliesellscambridge.com with your own website address.)
Here’s a call to action that targets seller prospects:
How Much Is Your Home Worth?
Find Out At SallieSellsCambridge.com!
Place the above calls to action in your offline ad materials, then update your website so visitors know that they came to the right place. For example, put the following on your home page:
Buyers, click here to search all Cambridge homes for sale!
How much is your home worth? Click here to find out!
Make sure to link the above instructions to the appropriate pages on your website.
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